In the competitive world of automotive marketing, Search Engine Marketing (SEM) offers dealerships the opportunity to drive targeted traffic while maximizing their advertising budget. Pin-Up Marketing’s SEM service partners your dealership with an experienced team dedicated to delivering cost-effective and results-driven advertising. With an average CPC (Cost Per Click) of $1.47—well below the industry average of $2.46—your dealership can expect more clicks, more leads, and greater sales.
Data-Driven Insights for Continuous Growth
The success of your SEM campaigns relies on a data-driven approach, and at Pin-Up Marketing, we use real-time insights to make informed decisions that drive growth. Our team actively monitors your campaigns daily, optimizing for performance by refining keywords, reallocating budgets to high-converting campaigns, and analyzing impression share to ensure your ads appear where your potential customers are searching.
Our SEM strategy focuses on capturing as much low-funnel traffic as possible. We recommend achieving a 60% impression share and, once that level is reached, shifting efforts up the funnel. This approach ensures your marketing dollars are spent efficiently. With our comprehensive SEM service, your dealership gains the advantage of increased online visibility, targeted traffic, and a strong return on investment, ultimately boosting your sales and revenue.
