Marketing Services
Social Media Advertising
Paid social campaigns that put your inventory and offers in front of in-market shoppers, with precise targeting, budgets that go where they perform, and creative built to stop the scroll. For automotive, RV, marine, powersports and trucking dealerships.
Everything your ad campaigns need
Precise targeting Reach shoppers by location, interests and buying signals, and bring back people who’ve already looked at your inventory.
Inventory ads Ads that pull vehicles, RVs, boats and units straight from your inventory feed, so shoppers see the models they’ve been browsing.
Lead ads Meta lead forms that capture a shopper’s details without leaving the app and send them straight to your CRM.
Budget optimization We test audiences, placements and creative, then move spend to what’s producing leads, not just clicks.
Scroll-stopping creative Video, carousel and image ads from our in-house design team, built around your inventory and offers.
Tracking & reporting Conversion tracking set up properly, and clear reports on leads and cost per lead.
Why paid social
More Than Boosting Posts
Boosting a post isn’t a strategy. Paid social works when the right offer reaches the right shopper at the right moment, and every dollar is tracked. Pin-Up Marketing plans, builds and manages social ad campaigns for automotive, RV, marine, powersports and trucking dealerships, so your budget turns into leads and showroom visits, not just likes.
Targeting That Finds Real Buyers
We build audiences around the people who actually buy from you: shoppers in your market area, people researching the models you sell, past customers due for an upgrade or service, and website visitors who left without reaching out. Then we keep refining those audiences as results come in.
Creative Built for the Feed
Targeting gets your ad in front of the right person; creative makes them stop scrolling. Our design team creates video, carousel and image ads around your inventory and offers, and we test versions to find the one that earns the click.
Budgets That Work as Hard as You Do
We start with your goals (units, service appointments, events) and set budgets to match. We test audiences, placements and creative, shift spend toward what’s producing leads and cut what isn’t, so more of every dollar goes to what’s working.
Ads That Follow the Rules
Ads that mention financing or credit fall under Meta’s special ad category rules, which limit how they can be targeted. We set those campaigns up correctly, so your offers stay live and still reach the right buyers.
Paid ads work even better with an active page behind them. See our Organic Social Content service for the posts that keep your pages fresh between campaigns.
How it works
Plan Your goals, offers, market and budget.
Build Audiences, ad creative, lead forms and tracking.
Launch and optimize We watch results and adjust targeting, creative and spend.
Report A clear monthly look at leads, cost per lead and what we’re changing next.
Questions dealers ask
Social Media Advertising FAQs
What’s the difference between paid social and organic social?
Organic social is the regular posting on your dealership’s own pages (see Organic Social Content). Paid social is advertising: you pay to put specific offers in front of chosen audiences, including people who don’t follow you yet, and every result is tracked.
Which platforms do you advertise on?
Facebook and Instagram, where most dealership shoppers spend their time, plus other platforms when they fit your audience.
How much should my dealership spend on social ads?
It depends on your market, inventory and goals. We recommend a starting budget after we review them, then adjust as results come in.
Can you run ads that mention financing or special rates?
Yes. Those ads follow Meta’s special ad category rules, and we set them up so they stay compliant and still reach the right buyers.
How will I know it’s working?
You’ll see leads, cost per lead and the campaigns behind them in your reports, and we’ll tell you what we’re changing next.
More services
Explore More Services from Pin-Up Marketing
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Tell us about your dealership and your goals, and we’ll be in touch.
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