At Pin-Up Marketing, we know that strong online presence is essential for any business, especially for automotive dealerships looking to connect with local customers. Local SEO can help your dealership stand out in search engine results and drive more traffic to your website, regardless of where you are. Here’s some things that we consider when exploring local SEO strategies to benefit our clients.
First: What is Local SEO?
Local SEO, or Local Search Engine Optimization, is a specialized branch of SEO that focuses on optimizing a website to improve its visibility in local search results. It’s a digital marketing strategy designed to help businesses, particularly those with physical locations or serving specific geographic areas, connect with local customers online. Local SEO differs from other types of SEO in several key ways: geographic focus, local listings and directories, location-specific keywords, and local linkbuilding, just to name a few.
How Can Pin-Up Marketing Build Local SEO?
Optimize Google Business Profile Manager: This free tool from Google allows you to provide essential information about your dealership, including your address, phone number, website, business hours, and customer reviews. If it isn’t optimized, it can greatly affect your businesses search result rankings. We also be sure to verify and update your listing regularly to ensure accuracy.
Research and Utilize Local Keywords: Keyword research is a fundamental aspect of SEO, local or otherwise. For local SEO, we focus on keywords that include location-specific terms. For example, if you’re an auto dealership in Yankton, South Dakota, target keywords like “Yankton car dealership,” “best cars in Yankton,” or “auto sales near me.” Incorporating these keywords naturally is the key here: keyword-stuffing regardless of context can actually negatively affect your results. That’s why an experienced group of SEO professionals can help navigate that for you.
Location-Specific Landing Pages: If your dealership has multiple locations or serves different cities and regions, it’s a good practice to create individual landing pages for each location. Done right, it can really attract the attention of browsers from further away than you might think. Pages like these location-specific content, contact information, and customer testimonials (more on that in a minute). This not only helps search engines understand that you’re a big fish in a big pond, and it also provides a better user experience for potential customers.
Encourage Online Reviews: It’s huge. Online reviews play a very significant role. Encourage satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook. Respond promptly and professionally to all reviews, even negative ones, to demonstrate your commitment to customer satisfaction. Positive reviews improve your dealership’s visibility in search results. Negative reviews, well…as you probably know, you can do everything right, but you can’t satisfy everyone. Regardless, online reviews play a very significant role.
Mobile Optimization: It’s perhaps the most important of them all. With the majority of internet searches happening on mobile devices, it’s vital to ensure your website is mobile-friendly. Google considers mobile-friendliness as a ranking factor for search results. We make sure your website is responsive, loads quickly, and provides an excellent user experience on both smartphones and tablets.
Find Out More About What Pin-Up Marketing Can Do
Get in touch with us by e-mail at marketing@pinupmarket.com or feel free to call us at (816) 377-3339 to find out how we can boost your Local SEO – and so much else – to the next level.