About us
The People of Pin-Up
Some great partnerships are meant to be! Meet the people behind your dealership’s marketing.
How it started
Some Great Partnerships Are Meant to Be
Michele and Julie first met in 2007 while working together on a dealership marketing team. With big energy, bold ideas, and two Type-A personalities, they quickly discovered they made a pretty great team. What started as working side by side soon became the foundation for something even bigger!

Julie Shaw
Co-Owner & Business Development Director
With a degree in business, management, and marketing from Missouri State University and nearly 30 years of management experience, Julie knows her stuff!
But her favorite part of the job? The people! She treats clients like friends, loves swapping family stories, and believes the best business relationships go beyond business.

Michele Howard
Co-Owner & Marketing Expert
Michele graduated from The Art Institute of Pittsburgh with a degree in Web Design and Interactive Media, bringing serious technical know-how to the team!
From website design to the behind-the-scenes backend details, she loves figuring out how everything works.
If there’s a technical problem to solve, chances are Michele is already on it!
Behind your marketing
A Few of the Faces
Meet a few of the people who work on your campaigns. They’re just part of our full team of designers, strategists, developers and specialists, many of whom do their best work behind the scenes.
With Pin-Up, there’s always an expert supporting your strategy in every channel.


Marketing & Operations Manager
Abbey Whitney
Keeps everything running: schedules, launches and client communication, so every campaign goes out on time and nothing slips through the cracks.

Project Delivery Manager
Jaison Joy
Keeps every project on track from kickoff to launch: timelines, handoffs and updates, so you always know where things stand.

Client Success Manager
Lauren Wimberly
Your go-to contact: checks in, answers questions and makes sure every campaign delivers the results you expect.

Digital Marketing Manager
Alyssa Gallegos
Owns your strategy and results: budgets, channels and reporting, so you always know what’s working and what’s next.

Digital Marketing Associate
Sam Summers
Supports your campaigns day to day: setting up ads and emails, checking results and keeping every detail current.

Designer & Digital Marketing Strategist
Jasmine Lonergan
Turns strategy into creative: ads, banners and campaigns that look great and are built to perform.

Graphic Design & Video Training Lead
Max Reber
Leads our design and video work, from showroom videos to social clips, and trains the team to keep every piece on brand.

Graphic Design Lead
Sara K
Leads our graphic design, from ad sets and website banners to print, so every piece looks sharp and on brand.

Social Media
Elizabeth Ann
Plans, creates and posts the content that keeps your dealership top of mind and your community engaged.

Social Media Coordinator
Morgan Bedard
Schedules posts and keeps your pages active and on brand, so your social channels never go quiet.

SEM & Facebook Ads
Joan Guy
Meenu Merin Jacob
Build and tune your paid search and Facebook ad campaigns to reach in-market shoppers without wasting budget.

SEO & Website
Maria Cherian
Optimizes your pages and keeps your website current, so shoppers find you in Google, voice search and AI answers.

Sr. Full Stack Developer / Dev Lead
John Marzulli
Leads our development team and builds the technology behind your marketing: websites, integrations and the tools that keep it all connected.

Website Developer
Pooja Roy
Builds and looks after dealership websites: new pages, updates and the speed and polish that turn visitors into leads.

Developer
Kavitha Ponnusamy
Builds the features, integrations and fixes behind our websites and marketing tools.
Let’s Work Together
Tell us about your dealership and our team will put together a plan that fits your goals and your budget.

