Marketing Services
SEM: Search Engine Marketing
Targeted search ads for automotive, RV, marine, powersports and trucking dealerships: more clicks, more leads and more sales opportunities from every advertising dollar.
$1.69
Our Average Cost Per Click
$2.41
Industry Average CPC
8.5%
Average Click-Through Rate
60%
Impression Share We Aim For
Optimized every day
Daily monitoring Our team actively monitors your campaigns every day and makes decisions from real-time insights.
Refined keywords We keep refining keywords so your ads show for the searches your potential customers are making.
Smarter budgets Budget moves to the campaigns that convert best, so your marketing dollars are spent efficiently.
Impression share We analyze impression share so your ads appear where your potential customers are searching.
Why SEM
More clicks, more leads, more opportunities
In the competitive world of dealership marketing, Search Engine Marketing (SEM) offers automotive, RV, marine, powersports, and trucking dealerships the opportunity to drive targeted traffic while maximizing their advertising budget. Pin-Up Marketing’s SEM service partners your dealership with an experienced team dedicated to delivering cost-effective, results-driven advertising. With an average CPC (Cost Per Click) of $1.69—well below the industry average of $2.41—your dealership can generate more clicks, more leads, and greater opportunities for sales.
Data-Driven Insights for Continuous Growth
The success of your SEM campaigns relies on a data-driven approach, and at Pin-Up Marketing, we use real-time insights to make informed decisions that drive growth. Our team actively monitors your campaigns daily, optimizing for performance by refining keywords, reallocating budgets to high-converting campaigns, and analyzing impression share to ensure your ads appear where your potential customers are searching.
Low-Funnel First, Then Up the Funnel
Our SEM strategy focuses on capturing as much low-funnel traffic as possible. We recommend achieving a 60% impression share and, once that level is reached, shifting efforts up the funnel. This approach ensures your marketing dollars are spent efficiently. With our comprehensive SEM service, your dealership gains the advantage of increased online visibility, targeted traffic, and a strong return on investment, ultimately boosting your sales and revenue.
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